Introduction:
Meghan Markle’s lifestyle brand, As Ever, has recently come under scrutiny, with critics accusing the brand of a lack of originality. In particular, internet sleuths have raised concerns over the sourcing and pricing of products, including a bottle of orange blossom honey.
Controversy Over Honey:
The controversy began with the release of a limited edition bottle of orange blossom honey by As Ever. Online critics have noted that the honey may be sourced from the Savannah Bee Company, which sells the same product for $18, while Markle’s brand is selling it for $28 for a smaller quantity (255 grams). While it is not uncommon for brands to use the same supplier, the markup and the rebranding of the product has raised eyebrows among critics, especially those who are already skeptical of Markle’s brand.
Repurposed Products Allegations:
Beyond the honey, allegations surfaced that some of the herbal teas sold by As Ever are repackaged products from The Republic of Tea, a well-established company known for its teas. The Republic of Tea has even produced exclusive lines for Netflix’s Bridgerton and Downton Abbey. This raised questions about the authenticity of the products in As Ever’s collection and whether Markle’s brand is truly original or merely rebranded third-party items.
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The Pricing Strategy:
Despite the criticisms, As Ever’s products have been in high demand, with many items selling out shortly after being listed. This has been attributed to Markle’s brand appeal, which resonates with fans willing to pay premium prices for limited edition items. However, critics argue that the high price point for what may essentially be rebranded third-party products is not justified.
Logo Controversy:
As Ever’s troubles don’t end with product sourcing. Earlier this year, the brand’s logo came under fire for resembling the coat of arms of Porreres, a small town in Mallorca, Spain. The mayor of Porreres, Xisca Mora, pointed out that the design was nearly identical to the town’s official emblem, with only slight variations. This led to further accusations of a lack of originality and attention to detail in the branding process.
Conclusion:
While As Ever has enjoyed success with its product launches, Meghan Markle’s brand continues to face criticism regarding its sourcing, pricing, and originality. For some, the controversy surrounding the brand only adds to the long-standing scrutiny Markle has faced since stepping away from royal duties. Whether As Ever can maintain its momentum or if the criticisms will affect its future remains to be seen.
